Media kit

Quick info

What is Picniic?

Picniic is a next-generation family organizer built with the goal of being the ‘operating system for the family home.’ It serves as a family management dashboard that brings all your activities, tasks and data together in one place, keeping everyone organized and on the same page.

Why create Picniic now?

In today's landscape, families are busier than ever and parents are overworked. Even though we now have new software, smart home devices and on-demand services that promise time-saving benefits, it's a disjointed, complicated experience and parents just don't have time to manage everything. There should be an easier way for families—more than 100 million in the US alone—to take advantage of this new technology without having to switch between multiple products and services. Picniic simplifies this problem by providing all the tools parents need to manage everyday family life in one central location that can be accessed and updated by anyone in the family.


Key features

  • Shared family calendar
  • Grocery list
  • To-dos & lists
  • Premade lists
  • Family news feed
  • Store custom recipes
  • Search online recipes
  • Meal planner
  • Group event planner
  • Family locator
  • Secure family info locker
  • Birthdays & anniversaries
  • Work calendar import
  • Subscribe to your family calendar
  • Sync with TeamSnap sports


Michael Cole

Co-Founder & CEO

Michael is a husband and father of two. He is a serial entrepreneur and previously the founder and CEO of Fit Brains, which he built into a service with more than 15 million users worldwide. He successfully sold Fit Brains to Rosetta Stone in 2014 and joined their executive team as VP & GM.

Ivan Tung

Co-Founder & CTO

Ivan is a husband and father of two. An engineer by background, Ivan has held senior positions with both Electronic Arts and Microsoft. He also founded Little Boy Games, where he created the hit game ‘Go! Go! Break Steady’ for Xbox 360.



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